Dashboard Billboards
Skoda
2022

x1 - Silver - Cannes Lions
x4 - Shortlist - Cannes Lions
x1 - Gold - Guldägget

The context


The big car brands with bigger media budgets than Skoda dominates the media landscape.

The idea


By making billboards custom-made for rearview cameras, we utilized a screen that every driver looks at, but no one advertises in. Getting Skoda on maximum display - through our competitors' cars.