Deals Stuck in Time
McDonald’s
2022

x1 - Silver - Cannes Lions
x1 - Wood - D&AD
x2 - Shortlist - Cannes Lions

The context


Inflation hit hard during 2022, and food prices rose a lot. 

The idea


We found out that many of our old deals (and old prices) are immortalized on Google Street View. So we re-used all of our old outdoor ads that has been captured by the Google Car and made the deals avaliable for everyone to enjoy.