Brief 


It’s hard for us, as an airline, to talk about climate. But we want to communicate that all our youth tickets (under 26 years) are climate compensated. How can we do this in a fun way?

Insight


Flying in tailwind requires less fuel. This is cheaper and better for the environment. At the same time, a lot of young travellers are embracing the backpacker-culture. Travelling for the sake of it.

Idea


A last minute booking system for young travelers that gives you better pricing and offers depending on where the wind blows.





Case study


Ticket system