Brief 


Burger King is known for doing bold Halloween campaigns. We want to keep that rumor going - so come up with a bold Halloween campaign! Target audience: people aged 18-24.

Insight


Halloween is a superstisious holiday, but many young people don’t consider themselves superstitios.

Idea


A burger that puts young people’s superstition to the test. To get it, you need to sign a contract - giving Burger King the legal right to your soul.