The idea:
We turned band merch back into a badge of true fandom with the Super Fan Collection, merch that's only available to top 1% listeners, based on Spotify data.






STORE

We also opened a physical retail store, where the most dedicated fans could claim their exclusive merch. The store opened just next to H&M. While they sold merch to the masses, this store sold only to the real fans.


HYPE

The items became so hyped, one later sold for over $3000 at an auction, live streamed on national TV.
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